Individualized Consideration and Team Performance in Small and Medium Enterprises in the Cut Flower Industry in Kenya
DOI:
https://doi.org/10.70641/ajbds.v1i1.63Keywords:
Cut flower industry, Individualized consideration, Small and Medium Enterprises, Team performanceAbstract
This study aimed to investigate the influence of individualized consideration on team performance in small and medium enterprises (SMEs) in the cut flower industry in Kenya. The study adopted the positivism research philosophy and a descriptive correlational research design on a population was 640 senior and middle-level managers from 62 SMEs in the cut flower industry in Kenya. A sample size of 271 was drawn using stratified and simple random sampling techniques. Primary data was collected using a structured questionnaire. Multiple linear regression was used to test the hypotheses, and data presentation was done using tables. A response rate of 74.9 percent was obtained. The research findings showed that delegation had a positive and significant influence on team performance in SMEs in the cut flower industry in Kenya (β = 0.196, t = 2.882, p = 0.004). Similarly, the work environment had a positive and significant influence on team performance in SMEs in the cut flower industry in Kenya (β = 0.457, t = 6.531, p < 0.05). However, coaching had no significant influence on team performance in SMEs in the cut flower industry in Kenya (β = 0.002, t = 0.035, p = 0.972). Therefore, the study rejected the null hypothesis and concluded that individualized consideration has a statistically significant influence on team performance in SMEs in the cut flower industry in Kenya. This study recommends that leaders in SMEs in the cut flower industry should improve team performance through effective delegation, maintaining a positive work environment, mentoring, and valuing their subordinates over tasks.
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